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Styling Gum in a Tube

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By: Jamie Matusow

Editor-in-Chief

Trendline Super Ego is a flexible styling gum for the hair. The texture of the gum — described as lighter than a paste yet more solid than a cream — lent itself to the tube packaging.

The company also chose a tube for its portability. The bright blue package with minimalist decoration is an eye-catcher on shelf.

More information: (800) 200-1151; www.goldwellusa.com.

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